The Opening

The Opening is an interesting social phenomenon for me as an artist to observe, in that most of the fanfare surrounding a gallery opening is not about the art but rather who’s there, and who you know. The success of any opening is contingent upon the gallery’s reputation, the gallery’s mailing list, and the art and or artist on display. Openings are first and foremost promotional events designed to keep the gallery on the cultural radar by offering a short free party with unexceptional wine and hopefully some cool, beautiful people associated with a demographic specific to the gallery’s target audience.